Panasonic unveil Freeze-Ray Technology

In an active collaboration with Facebook, Panasonic has recently announced that it has developed and refined its interestingly named Freeze-Ray technology, an Optical Disc-Based Data Archive System. Apart from having a pretty awesome name, the new technology provides optimal cold storage for protecting data integrity and can reduce costs and energy consumption in data centres. Using the infrastructure expertise of Facebook, the best minds at Panasonic able to develop freeze-ray to meet the growing market demand for more efficient and sustainable ways to store and access raw data. Panasonic hopes to take this technology to the market and work with other companies to improve their long-term data storage, although not many companies have the same needs as Facebook.

panasonic freeze ray techology

When users upload their fantastic photos, selfies or embarrassing karaoke videos to their Facebook page, the data is most often viewed in the first week. Friends will consider the information and comment or like the image, but the buzz soon dies away. After that week, the general need for the data to be accessible declines rapidly and after some time, the information is rarely accessed at all. Therefore, it would make logical sense to have a different solution for long and short term storage of users media. Currently, Facebook stores the new media on flash drives or spinning hard disks and at a later date moves the information over to Blu-Ray. The new technology that has been developed focuses on the longer term storage and aims at lower costs and better data integrity amongst other benefits.


Panasonic has teamed up with other companies before but Facebook seems a likely choice to help develop this technology given their massive data storage requirements. Facebook currently uses the 100GB Blu-Ray disk based system, but they have declared that they will be upgrading to 300GB later this year. They even plan to move up to 1TB in the long term to ensure every silly Facebook status you ever posted or embarrassing photo you were tagged in will be accessible at the click of a button. With companies like Netflix and the many other streaming sites available, Blu-ray technology seemed to be on the decline, but this new partnership has given the technology a new lease of life. Panasonic will not have this market completely to themselves as it is rumoured that Sony is working on a similar range of products, and Facebook will be releasing this technology on the Open Compute Project, meaning that other manufacturers can build similar products without risk of copyright infringements.


The primary emphasis on the partnership and joint efforts seem to be cost saving. The experts behind the project have not yet given figures on exactly how much money the new technology could save the company, but they have openly admitted they need to develop new cost-efficient methods of storing the billions of photos and videos that are uploaded daily. They have however estimated that the new Blu-Ray system is 50 percent cheaper than using stand hard disk drives and can be anywhere up to 80 percent greener, which is always sure in a world made by greener technologies.

Just like Facebook keeps on growing, it was needed to need very much to address many burning questions related to engineering challenges, sustainable solutions, said Jason Taylor, Ph.D., VP of Infrastructure at Facebook.

He also added; “We’re seeing exponential growth in the number of photos and videos being uploaded to Facebook, and the work we’ve done with Panasonic is exciting because optical storage introduces a medium that is immutable, which helps ensure that people have long-term access to their digital memories.”

Similarly, Panasonic seemed equally excited about the partnership. Panasonic is very pleased with the opportunity given to work side by side with Facebook and to influence in the data storage market, said Yasushi Enokido, who is the President of Panasonic’s Networks Company – AVC. He also added that they expect for the industry to enjoy al the benefits Panasonic has been refining during the period of the last 30 years. Both companies have a lot to offer, and we can only wait and see where these new technologies take us.

Author Bio

Meighan Sembrano is an author at Consumer Health Digest. She has contributed many beauty related articles in many popular websites. She has done her Mass Communication degree. She is a social worker who spends her free time searching about life, health, beauty, world news and lifestyles fitness related articles. She is fond of traveling and trekking. To know more about her, follow her on Facebook and Twitter.